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Premium Final Expense Leads from Television
High-intent inbound calls from seniors who respond to our CTV, broadcast, and streaming TV campaigns. Better conversion rates than digital-only leads.
High-intent inbound calls from seniors who respond to our CTV, broadcast, and streaming TV campaigns. Better conversion rates than digital-only leads.
When a senior picks up the phone after seeing your ad on TV, they're actively seeking coverage—not passively browsing.
Our campaigns run across Connected TV, broadcast networks, and streaming platforms reaching seniors where they spend their time—in front of the television.
These aren't form fills or clicks, they're high integrity video advertising. Every call is from a prospect who watched your ad and picked up the phone—demonstrating real buying intent.
Calls route directly to available agents in real time. No aged leads, no callbacks, no chasing prospects who've already moved on.
Duration thresholds don't tell you if a call will close—source does. Cheap calls with padded durations might hit your CPA target, but you'll spend your week chasing conversations that go nowhere. The agents writing serious volume know the difference. They value their time and buy calls that convert.
Scale up or down based on your capacity. Set your availability hours, geographic preferences, and daily call caps. Tell us your agency growth plan and we'll help you get there.
Work with real people, not automated systems. Questions about your account? Pick up the phone and talk to us.
From onboarding to your first call in days, not weeks.
Complete our brief application. We verify your licenses and discuss your capacity and geographic preferences.
Set your availability hours, call caps, and state targeting. Our team handles the technical integration.
When a prospect in your territory calls in response to our TV ads, the call routes directly to you.
Convert high-intent callers into policies. As you prove results, increase your volume and expand your territories.
Television reaches seniors in a trusted environment. When they see a final expense ad during their evening news or favorite show, they're in a receptive mindset—not scrolling past ads on social media.
The act of picking up the phone and calling requires effort and intent. By the time that call reaches you, you're speaking with someone who has already decided they want to learn more about coverage.
Our agents consistently report longer talk times and higher close rates compared to digital lead sources. That's the power of TV-sourced calls.
Not all leads are created equal. Here's how television-sourced calls stack up.
Premium inbound calls from our CTV, broadcast, and streaming campaigns.
Standard web form submissions from Facebook, Google, and display ads.
We're not an anonymous lead marketplace. We're a partner invested in your results. When you close more policies, everybody wins.
That's why we focus on quality over quantity. We'd rather send you 10 calls that convert than 50 calls that waste your time. Good CPA is important, but it's only part of the puzzle. Sales volume is what drives your paycheck.
Our team is available to help you optimize your setup, troubleshoot issues, and scale your business as you grow. Real support from real people.
Simple, straightforward pricing with no hidden fees. You pay for qualified inbound calls—no setup costs, no monthly minimums, no long-term contracts.
Pricing varies by state, volume, and call duration requirements. Contact us for a custom quote.
Rethink what you think you know about leads. Insider knowledge for final expense agents.
Why the agent with the "worse" CPA makes 6-7x more money. The numbers most agents never see.
Read article →Vampires, dilution, redistribution — the hidden pitfalls in the lead industry explained.
Read article →Every lead type compared — data leads, aged leads, live transfers, inbound calls, and more.
Read article →TV leads are inbound calls from seniors who see final expense insurance advertisements on television—including broadcast TV, cable, CTV (Connected TV), and streaming platforms. These prospects call in response to the ad, making them high-intent buyers actively seeking coverage.
Final Expense TV inbounds typically have stronger intent and less exposure to confusing ads or content about free or government programs. The prospect takes action after seeing an ad for your product, rather than being confused or filling out a web form.
Pay-per-call pricing means you only pay for qualified inbound calls that meet specific criteria such as connected duration, geographic targeting, and caller intent. This model reduces waste compared to paying for leads that may never answer.
For many agents, yes. But it depends on how much value you place on your time and how much you want to earn. While TV leads may cost more per call than digital leads, the higher intent and engagement often results in better conversion rates that translate into significantly higher annual income and lifetime value per customer, improving overall ROI.
During onboarding, you'll specify which states you're licensed in and want to receive calls from. You can adjust your state targeting at any time.
Most agents are fully onboarded and receiving calls within 2 hours after completing the application and verification process. We handle all the technical setup on our end.
Absolutely. You have full control over your daily and weekly call caps, as well as your availability hours. Scale up as you build capacity, or dial back if you need to focus on closing existing opportunities.
Our goal is your success. We're available to collaborate with your team anytime to help you meet your sales goals, and we only run high integrity creative ads. No contracts lock you in—you can adjust or pause at any time.
No. When you work with Final Expense TV, calls are delivered directly to you through our contact center infrastructure at no additional cost. No seat fees, no per-minute charges, no setup costs. You take calls and sell. If you're an agency or IMO looking to build your own campaign infrastructure at scale, our parent company Live Agent Assistance offers consulting and contact center management services.
We'll be glad to reach out soon.