What Are CTV Leads?
Connected TV (CTV) leads are inbound phone calls generated when seniors see your advertisement while watching streaming content on devices like Roku, Amazon Fire TV, Apple TV, and smart TVs.
When a viewer sees your ad and calls the number on screen, that call is routed directly to you in real time. No forms, no callbacks, no chasing — just a live conversation with someone who wants to learn about coverage.
Why CTV Works for Final Expense
The 50-85 age demographic — your core final expense market — has embraced streaming. They're watching content on Connected TV devices at higher rates than ever before, often in a relaxed, attentive state that's ideal for advertising.
High-Intent Callers
CTV leads require effort from the prospect. They have to watch the ad, understand the offer, find their phone, dial the number, and wait to be connected. Every step filters out low-intent viewers. The people who complete the process genuinely want to talk about insurance.
Clear Messaging
Video advertising communicates clearly. Unlike digital display ads where prospects might be confused about government programs or free coverage, a well-produced CTV spot makes the offer crystal clear. Prospects know exactly what they're calling about.
Targeted Reach
CTV platforms allow precise demographic targeting. We reach viewers in the right age range, in the right geographic areas, watching content that aligns with your ideal customer profile.
Source quality matters more than cost per lead. CTV leads cost more than form fills, but the higher conversion rates and better conversations mean more policies per week — which is what actually drives your income.
How It Works
Connected TV campaigns target seniors interested in final expense coverage across streaming platforms and devices. When a viewer calls the number displayed in the ad, the call routes to available agents in our network.
You receive live, inbound calls from people who just saw an ad for final expense insurance and want to learn more. No lead lists, no chasing callbacks — just conversations with motivated prospects.
Examples of CTV Platforms
- Roku — The most popular streaming platform in America
- Amazon Fire TV — Millions of households with Fire TV devices
- Apple TV — Premium audience on Apple devices
- Smart TVs — Built-in streaming on Samsung, LG, Vizio, and more
- Ad-supported streaming services — Pluto TV, Tubi, and other free streaming platforms